Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

18 February 2012

Still Rollin

Another day of marketing the book. Stopped and said hello at Legend Comics. Sold two more copies of Der Sternvolker at Krypton Comics here in Omaha, and the Barnes and Noble off of 144th and L in the Oakview Plaza is looking into carrying it. Books-A-Million off of 132nd and L wanted to carry it, but for some reason can't. They might have to become a CreateSpace Direct member. We'll see.

So I'd say all in all that it was a successful day. Still waiting to hear back from The Bookworm and The Game Shoppe, but it all takes time. Patience is key here. The managers at these store do have other things to do...like run their stores.

So where am I at right now with writing?

The novella Run is in the hands of a friend being edited and I should receive it back any day now and will begin working on reworking and rewriting. When done, Run will be available as both an eBook and as a trade paperback.

On the Facebook page I asked if people would read a short story set in the "Der Sternvolker" universe and critique it. Several people voted they would, and I set out to write that short story.
Here is the beginning.


And here is the end.


The short story (to be named) is 4,356 words in its first draft. I've set it aside for now and will revisit it with a first edit in about a week.

More good stuff to come, so keep your eyes peeled.

Until next time. . .

14 January 2012

Frolicking Through Omaha

Today was the big day. Titanic forces would crash together in a contest of wills for the right to move to ever greater heights!

I am of course talking about my day out and about Omaha marketing my book and not about all the NFL games on (Tim and Tom got nothing on me. . .in my little world).

It was a day of breaking out of my shell and putting myself out there to sell. Each store I visited was awash with new faces and the possibility of rejection. Fortunately there were no rejections (yet). I visited four great stores around the Omaha Metropolitan Area:
- Krypton Comics
- The Bookworm
- Legend Comics/Legend Coffee Shop
- The Game Shoppe

At each I approached the manager/owner of the establishment, introduced myself by making eye contact and shaking their hand and getting straight to the point about wanting them to carry my self-published book. It went something like this:

Me: Hi, my name's Chris Meyer.

Them: Hi Chris, I'm (Kevin, Beth, Jason, John - in that order. How's that for memory?). How can I help you today?

Me: I'm a self-published author and I wanted to see if you would interested in selling my book. Let me tell you a bit about it. . .

At this point I would give them a free copy of my book for the management/workers at the store to read and see for themselves the amazing epic I have woven with words! In one case I provided the book to a manager who would read it, and pass it along to the owner, and then the owner would take a gander at it and decide in a month or so. In another I gave it to one of the workers and they said they would pass it on to their boss. Twice I spoke with the actual owners. Of the four stores, one was willing to purchase copies of my book and stock them.

So what lessons are here?
1) Patience is key. These people are not there to pat you on the back and gush over your self-published novel. They're there to run a business. Their business. And you're effectively a salesman trying to get them to buy stuff while there are customers there willing to pay them for stuff. You, sir/madame/me, are quite low in their totem pole.

2) Be polite. Make eye contact. Shake hands. Introduce yourself. Ask their name. Remember their name. Don't beat around the bush, get straight to the point (that's professional courtesy).

3) Don't have unrealistic expectations. I'm ECSTATIC that Legend Comics/Legend Coffee Shop wants to carry a few copies of my book. But that's one out of four. 25% immediate success rate. The other stores want to actually read the book first before ordering copies, not to mention they have to go through the process of registering with CreateSpace Direct to get the store buyer discount. Not all stores are going to say, "Yes, we will stock your books immediately." In fact, I'm sure if I go out another day I'll have a store or two tell me, "No." Some of the stores I marketed to today might reply with no. So don't think everything will be rosy and perfect, and even expect some rejection.

4) Have your stuff together. Make sure, before you walk into the store to pitch the book, that you have everything you're going to give them. I had: a free copy of my book, a sell sheet, directions to register for CreateSpace Direct, and a business card. Before I hopped out of my car I made damn well sure I had each one.

5) Relax. Don't choke up, don't be tense. Walk in and talk to them like you're having a conversation. Joke. Laugh. Compliment them on their beautiful store, or, if you're a regular at that particular location, talk to the people you know. Things will go much smoother and you might connect with some pretty cool people. This connects with the next point. . .

6) Don't get bent out of shape. So the manager/owner wasn't there? GASP! HORROR! TRAVESTY! How dare they!? Don't they know that the book you self-published is the next BIBLE!? The best thing since the wheel and sliced bread?! More important than the second coming of Jesus!?
Cool your jets.
It's not a big deal. Just roll with it. Talk to the worker you're dealing with as if you were pitching to the actual owner. It will get that gal/guy interested in your book, and show them that you think they're important. And really they are. They're another reader. They're another voice talking about your book to other people. They're also the individual who will pass your book onto their boss/get pissed you treated them like crap and toss it in the garbage.
Jus' sayin'.

So now you're asking: "What's next?"
Well, I shall tell you.

I'm going to get some copies of the book to Jason at Legend Comics/Legend Coffee Shop, and I'm going to wait for replies from Krypton ComicsThe Bookworm, and The Game Shoppe.
I will visit other stores and continue to market my book (Lincoln, Nebraska: here I come!).
I've sent my book into the Writer's Digest 20th Annual Self-Publishing Awards Competition for consideration.
I am going to submit my book to Barnes and Noble and Books-A-Million per their content submission guidelines.
I will continue to update Facebook, Twitter, and the RENEGADE DATA CORE website.

And, most importantly: I'll keep writing. Because I just love to create (and would like to make money at it), and to share what I create with others (and we shall revel in our nerdish love of sci-fi/fantasy).

Now I know I said I was going to post pictures of my day. . .
I have no pictures.
So here's Ein:
Isn't he cute? :3

So, until next time. . .

13 January 2012

Hellooooo

This weekend will be a big event for me: I'm going to market my book.

*Gasp!*

I know, right? I'm actually going to leave the house and interact with actual people in an attempt to get stores to carry Der Sternvolker.

*Gasp again!*

It's ironic that, as a self-published author, I'm having to turn into a salesman or sorts. When looking for a new job I interviewed for several sales positions and decided that it just wasn't my bag.
The joke is on me.

So what's the plan, you ask? Well, here is my plan, in brief, for you to read.

*Gasp thrice!*

That's right, I'm giving you my secrets. . .which are probably not really secrets at all. I'm sure dozens, if not hundreds of self-published authors have reached and torn through their comfort bubble and trekked into the world to get their books out there.
Why am I giving you my plan? While "we self-publishers" are not a team, a union, some Occupy Wall Street movement, or a coven (though look at scientology and you could create some sort of cult), I do think that sharing practices is good. Now, ask me to promote your book as a fellow self-publisher and I'll say, "Butts to that, you're on your own. Deuces."

Yes, I am an asshole.

But I digest (lunch, at the moment). Here, in all of its glory, is my plan to get my trade paperback book on shelves:

Timeframe: 01/13/2011 - 01/28/2011 (Though realistically this will be a continuous thing to keep up relations with the stores and genuinely support them and not be that douche who just visits to see if they've got his book yet (And yes, I realize that's a run on sentence)).
Locations: Several local stores I've chosen, and two major distributers
Resources: Local Stores - a free copy of the book, a business card, and a sell sheet
Big Distributers - Front and Back jacket images and information on book to send them per their requirements online
Plan: Part 1 - During set times (starting tomorrow) I'm going to visit these stores in PROFESSIONAL ATTIRE (take note of this; business casual that is IRONED) and visit with the manager. I will introduce myself, and then pitch my book to them. Once complete I will leave them with the free copy of the book, business card, and sell sheet. Then, as a good fellow, support their business by visiting their store to buy stuff. This second part will be easy as I buy stuff from them anyhow.
Part 2 - If/when the store puts my book up I may schedule a showing at that store to talk about the book and self-publishing in general. This to be planned in further depth.

I will post Saturday post-outing with updates, lessons learned, and maybe even some pictures.

Until next time. . .